"The biggest shift you can make in your marketing mindset is to understand you are the guide and not the hero."

Donald Miller is the CEO of StoryBrand and every year helps more than 3,000 business leaders clarify their brand message.

Combined, Don's books have spent more than a year on the New York Times Bestsellers list. His books include: Story Brand, Marketing Made Simple, Blue Like Jazz, A Million Miles in a Thousand Years, and Scary Close. Don is widely considered one of the most entertaining and informative speakers in the world.

His audiences are challenged to lean into their own story, creatively develop and execute the story of their team, and understand the story of their customers so they can serve them with passion.